Text color ui5/7/2023 ![]() Define Start and End colors from the list of your brand colors, and let the system generate a scheme for you. You can use tools like ColorBox by Lyft to create a ready-to-use user interface color scheme from your brand colors. Slack landing page How to Create Your Own Brand-Based Color Scheme This purple reinforces Slack’s very strong visual identity. For example, below, you can see how Slack uses one of its primary colors (#4A154B) as a background color for the landing page. ![]() If you want to use a brand color as a decorative element, you could use it for the background. Notice how McDonald’s uses the variant of its iconic yellow color for the Order Now and Download the App buttons on its website: McDonalds actively uses tints of its yellow color on its website It’s worth reusing brand colors in UI design because they make the UI look familiar to people familiar with your brand.įor example, you could use a brand’s primary color as a color for functional elements such as call-to-action buttons. Those colors are typically used in the brand’s logo, print and promotional material, online presence, and packaging. Most brands have an established palette of brand colors. Use Brand Colors as a Basis for Your Color Palette In this article, I want to share 10 practical tips on how to choose colors and use them in your user interface design. ![]() User interface color can serve functional purposes, such as giving users visual hints about where they should look next when they scan a page, but it can also serve decorative purposes such as conveying a specific mood. It is an essential part of the visual language that product designers use to communicate with their audience. ![]() Color is one of the most critical tools in a designer’s toolkit. ![]()
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